I'm totally infatuated with the new Old Spice marketing campaign. The fine folk at the Wieden & Kennedy ad agency have re-worked a very stale 80+ year old P&G brand, and have added large helpings of quirkiness and "manly" humor to sell a range of product. Experience Old Spice.
The floor display at my local convenience store sucked me right in the other day, and I found myself purchasing a bottle of the Old Spice Classic body wash. As it turns out it really is quite good, and the price is a steal at just $2.50 per bottle.
Plus, it is difficult to counter the label's clever mantra:
If your grandfather hadn't worn it, you wouldn't exist.
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