Thursday, November 5, 2009

TAG Heuer Bonneville

So, Triumph continues to demonstrate to their competitors just how badass of a motorcycle brand they are by announcing the release of this limited edition TAG Heuer/Steve McQueen Bonneville. And it is complete coincidence that this news comes just two days after my Le Mans blog post. What a gorgeous machine.

The full press release and official marketing photos are below:

The TAG Heuer Bonneville features a unique blue and orange livery inspired by the Porsche sports car driven by Steve McQueen’s character in the movie Le Mans, which in turn was the inspiration for TAG Heuer’s 40th anniversary edition of the Monaco.

The association between the two brands comes as a result of their common values and the legacy of McQueen, who was famously linked to both brands.

Neil Morley, Triumph’s Head of Brand Communications, commented: “We are delighted to play our part in this exciting project. The Triumph Bonneville and TAG Heuer Monaco are both timeless masterpieces, celebrating their respective 50th and 40th anniversaries this year. We also both have a natural connection with Steve McQueen, who famously wore a Monaco watch in the film Le Mans and was renowned for his love of our bikes, making this a very natural collaboration.”

The special Triumph Bonneville was unveiled in Paris recently by Lewis Hamilton, the 2008 Formula One world champion and TAG Heuer brand ambassador, and can be seen at various watch shows and TAG Heuer retailers throughout Europe.

The full range of Triumph motorcycles are available at authorized Triumph dealers throughout North America. To find your local Triumph dealer, visit

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