Gant Rugger Fall/Winter 2010.
Unbeknownst to me (before now), Gant Rugger has teamed up with the band U.S. Royalty to promote their fall/winter clothing line.
Check out their promotional movie Cape Cod and tell me that it's not a brilliant piece of marketing. Afterall, you can't go wrong with motorcycles, music, and the great outdoors.
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